It’s time to pop those champagne bottles and ring in the new year. 2017 is finally here!
But while many people are looking toward the coming year with resolutions to lose weight, work out or travel more, we at Luminar are resolving to do something a little more business-minded: Keep our clients at the absolute top of their game.
Part of that requires staying abreast of the latest design trends and changes – and let me tell you, they’re always evolving. Though flat design and infographics may have been a huge hit in last 12 months, 2017 is a whole different ballgame, and you can expect to see new styles, layouts, graphics and more as the year goes on.
Want a little sneak peek of what to expect? Here’s what our designers have on their radar in the coming months:
Geometrical and modular design
It’s back to basic shapes and clean lines with this trend. Designers are using lots of squares, rectangles and borders to call attention to photos and important stats, and start-ups are leaning toward more vector-based logos and branding design. Here are a few cool examples:
Though this trend is marked by vintage-style fonts and retro, sepia-tone hues, it’s actually quite modern, too. Today’s retro designs are clean, crisp and really make a brand feel fresh. Check out this branding as a good example:
Think simple: just two or three colors, a few words, and a basic layout that allows the content to stand out and really make an impact. Less is more with this trend, and space is used consciously and generously. Just look at how space is used in this Superman poster:
Earthy and rustic design
Fresh and welcoming, many designers are leaning toward more natural and rustic-inspired designs as we head into 2017. This includes using leaves, flowers, animals and sky elements in graphics, as well as earthy tones, such as yellows, browns, oranges and, most importantly, Pantone’s 2017 Colour of the Year: “Greenery.” Check out this nature-inspired branding suite below:
Sure, we have the tech to design virtually anything but, nowadays, many brands are going back to the drawing board – quite literally. Hand-drawn designs and illustrations give off a creative, more original flair. Expect to see more like this music festival poster in 2017: