Five Graphic Design Trends to Consider in 2017

It’s time to pop those champagne bottles and ring in the new year. 2017 is finally here!

But while many people are looking toward the coming year with resolutions to lose weight, work out or travel more, we at Luminar are resolving to do something a little more business-minded: Keep our clients at the absolute top of their game.

Part of that requires staying abreast of the latest design trends and changes – and let me tell you, they’re always evolving. Though flat design and infographics may have been a huge hit in last 12 months, 2017 is a whole different ballgame, and you can expect to see new styles, layouts, graphics and more as the year goes on.

Want a little sneak peek of what to expect? Here’s what our designers have on their radar in the coming months:

Geometrical and modular design

It’s back to basic shapes and clean lines with this trend. Designers are using lots of squares, rectangles and borders to call attention to photos and important stats, and start-ups are leaning toward more vector-based logos and branding design. Here are a few cool examples:

geometrical and modular design image

Basic shapes and clean lines define this trend.

Retro design

Though this trend is marked by vintage-style fonts and retro, sepia-tone hues, it’s actually quite modern, too. Today’s retro designs are clean, crisp and really make a brand feel fresh. Check out this branding as a good example:

retro design image

Designers will take visual cues from the past.

Minimalistic design

Think simple: just two or three colors, a few words, and a basic layout that allows the content to stand out and really make an impact. Less is more with this trend, and space is used consciously and generously. Just look at how space is used in this Superman poster:

superman poster image

Less is more; use space consciously.

Earthy and rustic design

Fresh and welcoming, many designers are leaning toward more natural and rustic-inspired designs as we head into 2017. This includes using leaves, flowers, animals and sky elements in graphics, as well as earthy tones, such as yellows, browns, oranges and, most importantly, Pantone’s 2017 Colour of the Year: “Greenery.” Check out this nature-inspired branding suite below:

Earthy and rustic design image

We’re going back to our roots with nature-inspired designs.

Hand-drawn design

Sure, we have the tech to design virtually anything but, nowadays, many brands are going back to the drawing board – quite literally. Hand-drawn designs and illustrations give off a creative, more original flair. Expect to see more like this music festival poster in 2017:

music festival poster image

Hand-drawn designs with big impact are the latest craze.

Need help with your label design? We’ll be working with our clients on these design styles and more throughout 2017; contact us to get started. Happy new year!