We often talk about the importance of labels, but what about the packaging that holds your products? Is your packaging:
- Eye-catching enough to be pulled off a shelf?
- Easy to open and close?
- Able to be shipped quickly and affordably?
- Sustainably sourced or recyclable?
- Made in Australia?
The concerns are endless, especially as new and innovative packaging trends hit the scene almost daily.
This begs the question: Should you reconsider the packaging your products are housed in? And if so, what type of packaging should you consider? Here are just a few of the most popular—and unique—packaging options available today:
1. Sustainable packaging
Millennials and Generation Z consumers (those aged 14 to 23) are more environmentally concerned than any generations that preceded them, and they’ve made sustainability a hot commodity. They’re looking for products that are made, sourced and packaged in ways that are eco-friendly or don’t create a lot of waste along the way.
A good example is the single-use shaving cream mini packages from The Pacific Shaving Company. These innovative little packs dissolve in water, eliminating any waste altogether. They combine convenience (always a win!) with a green, sustainable design that resonates with their customers.
2. Flexible packaging
Primarily used for food, beverage and pharmaceutical products, flexible packaging is growing around three percent every year, and it’s expected to hit a total market value of over $200 billion come 2020.
Easy to open, light to ship and consuming less materials to produce, flexible packaging is both more affordable and more environmentally friendly. According to studies, it’s also been proven to extend shelf-life, too—a big bonus for food manufacturers.
3. High-tech packaging
As technology advances, so do the possibilities of packaging—particularly with food. “Smart” packages can now tell you how fresh a food is through changing color indicators over time, or they can even pair up with apps that help you track calories, serving sizes or dosages.
Some smart packaging can also include QR codes or Near Field Communication, which drive customers to websites or online experiences that improve brand loyalty and boost engagement.
4. Transparent packaging
Transparent packaging is another popular type of packaging for food and lifestyle products. Clear packaging allows increased consumer awareness—giving them a glimpse into what they’re eating and what ingredients their food is comprised of. Data shows that 60 percent of consumers from 18 to 34 think it’s important to see the inside of a food package, and as Generation Z is one of the most health-concerned, “foodie” generations our world has ever seen, these stats are only likely to grow in the coming years.
Transparent packaging also helps to build consumer trust—something hugely important with today’s buyers. The need for transparency has actually played a big role in the success of social media over the past decade, particularly with businesses and brands. Consumers want to know intimately who they’re doing business with, what they’re spending their dollars on and, of course, what they’re putting in their bodies. Social media (and transparent packaging) offers just that.
5. Statement packaging
Many businesses are using their packaging to make a statement, deliver a message or simply stand out. They’re choosing unique designs, colours or phrases to target specific audiences and resonate with their specific needs and lifestyles.
According to data, 36 percent of consumers are more likely to buy a product if it has a one-of-a-kind design. Among under-25 buyers, that share jumps to a whopping 53 percent. The moral of the story? Unique packaging = unique success.
Picking your package
Your packaging plays a big role in the success of your products. It determines your cost to ship, which buyers you resonate with, your ability to stand out on the shelves and so, so much more. Want help ensuring your products make the splash you want them to? Luminar’s label and packaging consultants are here to help.