Every business – especially those in fast-moving consumer goods (FMCG) – are looking for an edge when it comes to standing out on the shelf. For food companies especially, there’s a wealth of packaging options that can make your product catch the eye of shoppers. Stand-up pouches come in a variety of sizes and materials, and they can be customised to suit your product’s needs. They also have a smaller carbon footprint in distribution, which can attract eco-conscious buyers.
Here’s why stand-up pouches are such a smart packaging choice.
Packed with features
Rather than sticking to the tried-and-tested packaging designs that your competitors use, stand-up pouches allow you to have a strong shelf presence and much more real estate compared to a label to inspire creativity and consumer engagement. Their flexible material structure makes it far more cost effective to ship, compared to their rigid packaging counterpart, and with convenient digital printing by Luminar you can enhance consumer loyalty and engagement by using your packaging as an online marketing tool and connect your online marketing campaigns with stunning promotional design on your digitally printed pouches. Not sure where to start? Ask Matt how.
Here are some of the top features of using stand-up pouches:
- Self-standing gives them a boutique, premium look on the shelf.
- Easy to open with tear notches or zippers.
- Resealable closures ensure the freshness of your products.
- Smaller carbon footprint, and sustainable packaging options are available
- Far more space on the package to share your message and increase consumer engagement, compared to a bottle with a label, for example.
Our flexible stand-up packaging solutions can be used to elevate any product across a range of FMCG categories, including:
- Protein powders, nutrients and health supplements
- Tea and coffee
- Baked goods
- Beauty products
- Pre-packaged meals
- Pet food and treats
- Snacks and confectionary
- Health and Beauty
- Lawn and Garden
- Chemical and Cleaning
- Jerky and Billtong
- Natural and Organic
Best of all, with a digital print partner like Luminar you can get special effects and other unique design elements to set your product apart from the competition. Everything from a colourful design, which can enhance your brand recognition by as much as 80%, to metallic elements and clear custom shaped windows can bring your packaging design to life. And if you’re not sure what to prioritise, our experts can help ensure your product’s packaging design matches your branding goals.
Make your stand-up pouches unique with Luminar
When partnering with a digital print supplier like Luminar, you won’t be restricted to just a single stand-up pouch type. On the contrary, we encourage our clients to customise their pouches to reflect your brand and elevate the customer experience for your buyers.
We offer customisations on everything from rounded corners, tear notches, Euro / hole punches, bottom gussets and zippers for exceptional resealability. You can also choose from a number of different materials, from clear packaging to recyclable and even compostable options.
Because we are a leading digital print partner, we also have a wide range of printing options available.
We love stand-up pouches – and your customers will love them too. If you’re looking for a fast-turnaround print partner who can handle multiple SKUs, Luminar will meet your specific packaging needs. Contact the experts on (02) 9634 3100 or get a quick quote today.