Looking for a better way to engage your customers through branding? Ever wondered what other companies are doing to stand out? Here are our top five labelling trends to watch.
Peel and reveal
Peel and reveal, also known as peel off stickers, are now widely used on food products to reveal recipes, cooking instructions, special offers or competition details. Peel and reveal labels are the perfect solution when printing space is limited. Thanks to multi layers, peel and reveal labelling allows marketers to include more information on their packaging without increasing area space. This method also saves on material and labour costs.
Natural kraft is paper made from the chemical pulp produced during the process of making paper, known as the kraft process. The kraft process uses mechanical and chemical methods to convert wood chips into pulp. Natural kraft has the colour, texture and consistency of a recycled brown paper bag and is designed to give labels a rustic or earthy look and appeal to environmentally-conscious consumers. Natural kraft is one of the most durable paper materials and is highly tear-resistant. Natural kraft labels are popular for local, hand-made products including candles, arts and crafts and gourmet food and beverages. The light brown aesthetic goes well with printed black, white, gold or green contrasting colours.
Gloss white and clear polypropylene
Polypropylene (PP), also known as polypropene, is a thermoplastic polymer used in a wide variety of applications including packaging and labelling. PP is one of most versatile materials in the marketplace because it offers excellent durability and moisture resistance. Clear and gloss white PP labels are designed to bond almost seamlessly with the product once applied. We recommend these labels for glass and plastic bottles and containers for food, beverage, cosmetic, personal care and household products.
Electrostatic is an innovative sticker technology that’s new to Luminar. Electrostatic stickers are non-adhesive. That means that they don’t leave a sticky residue and come away cleanly without a trace. Electrostatic stickers are made from synthetic polyvinyl carbonate (PVC) – a robust plastic material that’s printable. Electrostatic stickers are:
- Water-resistant, washable and can be used outdoors.
- Scratch-proof and won’t tear.
- Use your stickers on a variety of surfaces including paper, glass, plastics, metals, candles, drywall and wood.
- Reusable and repositionable.
- Smooth and professionally finished.
Electrostatic stickers are ideal for short term use on store windows, office wall and doors, event and tradeshow collateral, retail product packaging, electrical and white goods.
Metallised silver polypropylene
Metallised silver PP labels have a reflective silver surface similar to aluminium foil, and are thin and lightweight. This material is made from polymer films coated with a thin layer of aluminium, and offers an alternative to metallic ink. Metallised films were first used for decorative purposes, such as Christmas tinsel, and are now commonly used in labels and packaging for the pharmaceutical, beverage, health and beauty industries. Metallised silver labelling is thought to increase the perceived value of premium and luxury products.
For more information on our products, or to get started on your next labelling project, contact us for a quick quote.