Posts By: sysadmin

‘The first moment of truth’ is a phrase coined by Proctor & Gamble CEO, Alan Lafley, in 2005. He was talking about the moment that takes place when a consumer first encounters a product label on a shelf. He claimed that it’s in this moment – within two to four seconds – that the purchasing…

To celebrate Mother’s Day, Luminar presents its gift guide – a curated selection of our favourite products for all the strong and powerful women out there. That’s right, we believe mothers’ come in all guises so every woman should be lauded on the second Sunday in May. As we’ve mentioned before:  autumn, winter, spring and…

Autumn. ‘Tis the season of russet tones and the perfect time for cosy nights on the couch with a cuppa tea and a bicky. And, behind those cosy moments are brands working hard to leverage the season to forge emotional connections with their audience. Brands have long been capitalising on seasons and holidays—Spring, Easter, Christmas…

As we touched on in our recent blog – 5 things to know before starting your labelling job – it pays to be print-ready. When it comes to any sort of print job, there’s nothing worse than having your artwork file kicked back. It’s frustrating. It’s annoying. It’s time-consuming. We totally get it. Whether your…

Do you need to print some labels but don’t know where to start? You’re not alone. Labels are more than just a sticker on a jar. Instead, they’re a key part of your products’ success. Your product label – often the first interaction a customer has with your brand – can greatly impact the decision-making…

Wouldn’t it be lovely if there was a foolproof formula for producing labels that spurred unmatched sales on an ongoing basis? Until such a method is developed, why not focus on what you can control? Labels represent your product to the world. It’s an industry where first impressions are everything. This impression needs to not…

As in everything we do at Luminar, our new online system, Web 2 Print (W2P), aims to make your life easier. In essence, it empowers you – our customers – by streamlining printing projects from beginning to end. These days, we have apps to tell us when’s best to wake up, pre-programmed lights that turn…

It’s time to pop those champagne bottles and ring in the new year. 2017 is finally here! But while many people are looking toward the coming year with resolutions to lose weight, work out or travel more, we at Luminar are resolving to do something a little more business-minded: Keep our clients at the absolute…

Risk it for the Biscuit

Bite Size Group is an Australian distribution company that describes itself as ‘bakers with a PhD in business.’ Bite Size Group produce bite-sized biscuits, chocolates and savoury treats to accompany coffees, hot drinks and alcoholic drinks in cafes, corporate offices, casinos and 5-star hotels. Being hospitable The idea for Bite Size originated when the directors…