Posts By: sysadmin

Last week, we talked about the legally required elements of a food label – what details, nutritional info and other facts you need to be compliant with Australian food standards. But as most of us who have gone shopping know, there’s a lot more to food labels than just ingredients and nutritional makeup. At least…

As a food manufacturer, you have a legal obligation to include informative, detailed labels on each item you produce. These labels not only help consumers make better, more informed purchasing decisions, but they can also warn of potential allergens or ingredients that could conflict with their dietary restrictions or health conditions. But what exactly needs…

Starting in July of next year, food manufacturers will have new labelling requirements to comply with. Deemed the “Country of Origin Food Labelling Information Standard,” the new rule is designed to help consumers make more informed decisions and to, according to the Department of Industry, Innovation and Science, “make it clearer where the products you…

The season for beach cricket, backyard barbecues and Pavlova by the plateful is right around the corner. In fact, it’s just just nine weeks away. For retailers, the festive season means big business. Close to 20% of annual retail revenue is made during the Christmas holiday period. According to The Australian Retailers Association (ARA) and…

On 15 September, our General Manager, Matt Ellis, won the ATB Young Entrepreneur Award. The award was announced at the 27th Annual Western Sydney Awards for Business Excellence (WSABE) event held at the Waterview in Bicentennial Park. Over 500 people attended, including the Hon. Gladys Berejiklian MP, Premier of New South Wales and Jenny Aitchison MP,…

We often talk about the importance of labels, but what about the packaging that holds your products? Is your packaging: Eye-catching enough to be pulled off a shelf? Easy to open and close? Able to be shipped quickly and affordably? Sustainably sourced or recyclable? Made in Australia? The concerns are endless, especially as new and…

When it comes to great label or packaging design—or any design, for that matter—there’s more to it than just looking good.  There’s actually a little psychology involved. Our brains—and the brains of our customer—translate certain design elements (and particularly colours) into meaning. The brightness, contrast and even just the hue you choose can have an…

Dads aren’t always the easiest people to buy gifts for. Practical, down-to-earth and not too fond of being fussed over, dads are a unique breed—and finding an appropriate way to honour them on Father’s Day can be hard for even the most creative of us offspring. Sure, you could go the old tie, golf balls…

If you haven’t redesigned your logo in the last five years—or at least updated it—it’s likely past its prime. Like most graphical elements, logo trends come and go. And though you don’t need to change your logo with each and every coming fad, there comes a point when too much time has passed, and your…