Being in the label and packaging industry, environmental impact and sustainability have always sat in my mind. In fact, it was one of my five packaging trend predictions last year. And now, with growing pressure from customers, wholesalers and supply chains, it would be foolish any business to ignore the need to offer sustainable or…
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At Luminar, we always have our clients top of mind. Because, by being customer-centric, we believe that you’re more likely to win potential business and keep current customers happier. Personalisation is the key to this. As MarketInvoice explain, “A survey by Deloitte revealed that 82% of people view customer experience as a competitive differentiator, while…
The future is flexible. Would you believe us if we said that flexible packaging is the most economical and cost-effective way to package your products? According to Smithers Pira, the worldwide authority on the packaging, paper and print industry supply chains, international demand for flexible packaging is expected to reach $248 billion by 2020, making…
The art of printing has been around for hundreds of years. But, despite the growing rumbles that say ‘print is dead,’ we believe that there’s a formula for businesses in the print industry to be thriving in 2018. In fact, at Luminar, our turnover is growing year on year, our team is growing steadily, we’ve…
With new products being launched into the market at lightning speed, it’s important to make sure that you’re ahead of the game and always armed with clever initiatives to ensure consumers continue choosing your brand. We’d like to think that consumers are not fickle, but, according to a Pro Carton study, when it comes to…
“The colour of the year program is the one moment in the year to encourage the general public to reflect on the importance of colour in their daily choices” Laurie Pressman, – VP, Pantone Color Institute. For anyone that works in creative industries, colour is a serious source of inspiration. Whether you’re a graphic designer,…
A new year means exactly that: new. Consumers are constantly expecting new things, whether that be new products, new launches or new campaigns. The only problem is, new what? Customers demand new but they can’t always identify what it is they want; and, in a sea of competing products, it’s hard to distinguish what makes…
2018 is guaranteed to be the year of risks. Every New Year’s eve we say to ourselves I want to push myself out of my comfort zone more often, or I want to say yes to more opportunities. Come mid January, usually we haven’t taken any of these risks, just because. This year, if you…
Need a last minute gift for mum? We’ve got you covered Neighbours having a party and despite the television ad you don’t want to bring a box of Cadbury Favourites? Don’t fret, we know the perfect gift. You just want to plan something fun for the family to enjoy? We know just the thing. Presenting:…
Cosmetic labels serve multiple purposes. For one, they act as a differentiator – helping your brand and your products stand out from the pack on shelves, in aisles and even on the web. But they also serve to inform. Buyer’s are data-driven; they want to know where your products were made, how they were sourced…
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